EXTEND A PAW

In an effort to increase sales at Walmart, Mars Petcare needed an idea to execute a nationwide buy-give program at Walmart. We brought Extend A Paw to life in an omnichannel campaign that was picked up for consecutive years.

In addition to selling a ton of pet food and feeding a lot of hungry pets, we fed our egos by winning an Effie. I created original copy from beginning to end in countless executions, from onsite and offsite banners to brand pages to in-store, magazine and more.